3 Pillars of Great Branding
Good branding is a promise. Great branding is a promise that’s fulfilled in a way that creates an emotional connection with the customer. Our promises can be made with a symbol, a taste or a sound. They can be spoken or silently enacted.
Great branding:
1. Creates an expectation.
2. Delivers a meaningful experience that matches the expectation.
3. Builds an emotional connection that compels customers to want to repeat the experience.
2. Delivers a meaningful experience that matches the expectation.
3. Builds an emotional connection that compels customers to want to repeat the experience.
Every brand aspires to be more than ‘just another’ in their category. We become one-of-a-kind when we stop acting like ‘just another’ and do things that don’t always scale, with a touch of humanity.
Original article - Bernadette Jiwa
Extremely useful information which you have shared here about Customer Training Program . This is a great way to enhance knowledge for us, and also beneficial for us. Thank you for sharing an article like this.
ReplyDelete